Page 23 - Demo

Salama. It was supervised by Dr. Thuraya El-Badawy, Dean of the Faculty of Mass Communication at Cairo University and Chair of the Conference. The event reflects the clear commitment of Arab academic and health institutions to raising public awareness and empowering communities in health, with the participation of senior officials from the Ministries of Higher Education and Health, as well as international academics from Nigeria, India, China, Brazil, and the UAE.The opening of the conference was attended by Dr. Abla El-Alfi, Deputy Minister of Health and Population and Chair of the National Council for Population, and Dr. Ahmed El-Sobky, Chairman of the General Authority for Healthcare.Dr. Thuraya El-Badawy, Secretary-General of the Scientific Association of Faculties of Mass Communication in Arab Universities and Chair of the Conference, explained that the conference is exploring the theme of \media system.She highlighted several key factors contributing to this goal, including simplifying scientific language in health communication and avoiding elitist discourse filled with complex terminology. She emphasized the importance of by Association of Arab Universities 21