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enhancing health communication requires integrating and strengthening the capacities of media professionals and adopting media policies capable of simplifying information for the public, presenting it effectively, and embedding it through academic curricula focused on health education and interdisciplinary sciences, thus enabling media graduates to fulfill this role.He added that Cairo University is at the forefront of Arab universities that have paid special attention to academic programs focused on the relationship between media and health awareness. He highlighted the university%u2019s initiative in offering an academic media program in digital transformation, supporting efforts to promote health media and provide the necessary academic framework for its study. He also noted the growing interest of local and Arab platforms in health awareness, which demonstrates the ability of Arab media to deliver effective health messaging aligned with the Fourth and Fifth Scientific Revolutions.Dr. Salama further noted that media outlets are now capable of delivering targeted scientific messages thanks to artificial intelligence technologies. He stressed that the issue has moved beyond the scope of academic programs and into the need to establish an integrated health communication system capable of addressing health crises through the development of scientific curricula and the encouragement of scientific research. He affirmed the importance of joint Arab scientific and health cooperation.The conference was held under the patronage of Dr. Mohamed Sami Abdel Sadeq, President of Cairo University, and in the presence of Dr. Amr Ezzat by Association of Arab Universities 20

